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Niketown London – destination store launch event

When Niketown opened their flagship store at Oxford Circus, London we were involved in creating the exclusive press pack for the launch event.

Part of the job involved going to NYC for a photoshoot to get some exclusive images to in the booklet. To contain this and the other elements we designed a package using textured rubber to reflect one of the core materials used in their trainers and teamed it with a corrugated card wrap to that made an eye catching giveaway that was a great success.